Daily Spoon
(2024)Project overview
Bringing simplicity to wellness
Daily Spoon isn’t your typical health brand. Born in Lithuania, it’s a response to the confusion in the wellness world. Instead of promoting fad diets or quick fixes, Daily Spoon offers superfood blends and supplements that are grounded in science and made from 100% natural plant-based ingredients. With an honest, no-nonsense approach, they aim to simplify healthy living.
Daily Spoon has been our long-term partner, and together we’ve been steadily growing their digital presence. With the website redesign, our goal was to go beyond just presenting products — we wanted to bring their community to the center. That meant showcasing authentic reviews, highlighting favorite picks, and sharing inspiring recipes and tips. To make the shopping journey more engaging, we introduced upselling tools like bundles, subscriptions, product suggestions, and a quiz to help customers discover what fits their needs best.
- project type
- E-commerce
- Services
- DiscoveryUX/UI DesignDevelopmentMaintenanceSupport
- Teams involved
- Neat DigitalAndstudio
- Website versions
- www.dailyspoon.ltwww.dailyspoon.pl
MEASURABLE IMPACT
+19% NET REVENUE
Top-line growth in the first year on the new platform. The result of more transactions, larger baskets, and a smoother path to checkout.
+14% ORDERS PROCESSED
More customer transactions completed year-over-year through a faster, clearer purchase flow.
+17% LARGER BASKETS
Average items per order grew meaningfully. Improved product discovery and cross-product surfaces are leading customers to add more on each visit.
−40% CART ABANDONMENT
Cart-page bounce rate dropped sharply. Fewer visitors hesitate at the most critical moment in the funnel.
The result
Going beyond E-commerce
The redesign transformed Daily Spoon’s website into more than just a place to shop. It became a space where visitors could explore, learn, and feel supported on their journey to better health. Emphasizing clear communication, credible science, and accessible habits, the site positions Daily Spoon as a trusted resource for health and wellness, empowering customers to make informed choices and embrace a lifestyle that promotes well-being.
experience enablers
Product exploration
We designed the information architecture around different shopping habits, allowing users to explore products by concern, browse by category, or jump straight into pre-made routines.
Community-Driven experience
We brought Daily Spoon’s community into the heart of the website by showcasing real reviews, curating community members’ favorite products, and sharing recipes and tips. This not only builds trust but also inspires customers to discover new ways to use the products in their daily routines.
Sales enhancement
We introduced bundles, subscriptions, complementary product suggestions, and special offers like discounts and gifts — all designed to make purchasing easier and more appealing.
Transparency
We put ingredients and reviews front and center. What many brands treat as a hygiene feature, Daily Spoon makes a priority, helping customers make confident decisions faster.
Client feedback
“Neat Digital has delivered a high-quality e-commerce site within the agreed timeline. What stands out is their quality of work and problem-solving skills.”
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