Hertz Lease
(2023)Project overview
Car rental made easy
We embarked on a transformative journey with Hertz, the global leader in car rentals, to enhance their digital footprint in the Baltic region. Our objective was clear: to develop a cutting-edge website that seamlessly integrates an intuitive pricing tool and streamlines lead generation. By leveraging our expertise in digital design and user experience, we aimed to elevate Hertzlease's online presence to new heights, ensuring a user-friendly interface and effective customer engagement.
- project type
- Website
- Services
- UX DesignUI DesignDevelopmentMaintenance
- Teams involved
- Neat Digital
The challange
Crafting Simplicity from Complexity
The task from Hertzlease was tough but exciting. We were tasked with creating a digital platform that not only reflected the global standards of Hertz but also catered specifically to the Baltic market's unique needs. This necessitated a comprehensive approach to user interface design and backend integration. Our team navigated through complexities to deliver a solution that not only met but exceeded expectations, ensuring a seamless user experience while incorporating robust lead generation functionalities.
The result
Redefining Digital Presence
The collaboration between Neat digital and Hertzlease bore fruit in the form of a highly successful digital transformation. The new website not only streamlined the car rental process with its user-friendly pricing tool but also enhanced brand visibility and customer engagement across the Baltic region. By focusing on intuitive design and functionality, we achieved measurable results in terms of increased site traffic, enhanced lead generation, and overall customer satisfaction.
The project stands as a testament to our commitment to excellence in digital design and our ability to deliver impactful solutions that drive business success.
experience enablers
Seamless online car rental experience
We developed an intuitive platform featuring a customizable pricing calculator, enabling users to view vehicle availability and submit rental requests directly through the website, streamlining the car rental process.
Design system adaptation
We developed a flexible design system for Hertz Lease, ensuring consistent user experiences across various devices. This adaptability enables seamless integration of future features, allowing the platform to evolve with emerging technologies and user needs.
Scaling to baltics
We developed a unified codebase for Hertz Lease's Baltic websites—Lithuania, Latvia, and Estonia—allowing for efficient maintenance and support. Despite sharing the same underlying structure, each site features unique, region-specific content, ensuring a tailored experience for users in each country.
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