Royalty Range
Project overview
Shaping the Future of Royalty Range
Royalty Range is a leading provider of transactional and corporate data, trusted by tax consultants, multinational corporations, and regulatory authorities. As the company expanded from its core focus on transfer pricing into broader financial data services such as KYC, AML, procurement, and corporate credit, its website needed to evolve as well. The aim of the project was to update the digital presence to reflect the company’s positioning as a specialized and trusted long-term industry insider, while at the same time providing a clear and intuitive structure for a highly analytical and conservative audience.
project type
Corporate website
Services
Discovery
UX/UI Design
Development
Maintenance
Support
Teams involved
Synthesis CG
Andstudio
Neat Digital
The result
Website
The new website delivers a corporate-standard experience aligned with the expectations of Royalty Range’ target audience. Drawing inspiration from structures used by the Big Four consultancies, the website architecture was designed to provide clarity, trust, and ease of navigation. Complex services and databases were reorganized into a systematic structure, helping users quickly understand the full scope of Royalty Range’ offerings without feeling overwhelmed. A dedicated insights section was introduced for advanced transfer pricing topics, allowing Royalty Range to further position itself as a thought leader in the industry.
The result
Forms & One Search
The redesign also focused on improving conversion points by streamlining all website forms and making them more intuitive. This reduced friction for prospective clients and encouraged quicker engagement. At the same time, the flagship One Search product was given greater visibility and prominence. The website makes it easier for users to identify Royalty Range’ best-value offering, reinforcing its role as the go-to solution for transfer pricing professionals.
The result
Design system
To ensure scalability and consistency, the website was built on a flexible design system based on modular Gutenberg blocks. This approach allows for future growth as the company continues to expand into new financial data segments. The project also involved collaboration with key partners: Synthesis Consulting Group refined the positioning and communication strategy to match the expectations of Royalty Range’ audience, while Andstudio developed the visual identity and brand book that informed the design of the new site. Together, these contributions resulted in a coherent digital presence that balances professionalism, usability, and long-term flexibility.
experience enablers
Systematic navigation
The website architecture was restructured into a consulting-standard system that reflects how professionals in tax, regulatory, and corporate environments are used to navigating complex information. This provided immediate clarity and familiarity, ensuring that even first-time users could orient themselves quickly.
Clear content categorization
Complex and multi-layered databases were organized into a more intuitive structure, making it easier for users to access, compare, and understand the services. This reduced the risk of overwhelming users with excessive information and created a smoother exploration path.
Value-focused product highlights
Clear markers for high-demand offerings like One Search. This guided users toward the product that provides the most immediate value, improving discoverability and supporting business goals around conversion.
Scalable design system
The entire website was built using modular Gutenberg blocks, enabling a flexible and future-proof foundation. This ensured consistent design and usability across the platform while giving RoyaltyRange the ability to expand and adapt the website as new services and products are developed.
