Unisend
(2024)
Project overview
Expanding Postal Services in the Baltics
Unisend is a self-service postal solution originally provided by the Lithuanian Post. As LP Express expanded into Latvia and Estonia, a rebranding effort was undertaken to reflect its new identity. Unisend aims to offer seamless and efficient postal services across all three Baltic countries, enhancing convenience for customers through innovative self-service kiosks and a user-friendly online platform.
We contributed to this transformation by updating the Unisend website in alignment with the newly developed brandbook, ensuring the brand's fresh identity was clearly communicated and consistent across digital touchpoints.
- project type
- Website
- Services
- User research & analysisUX/UI DesignDevelopmentMaintenanceSupport
- Teams involved
- Neat DigitalSynthesis CG
MEASURABLE IMPACT
+250% AUDIENCE GROWTH
Combined sessions across Unisend.lv and Unisend.ee in year two since the April 2024 launch nearly tripled compared to year one. Both markets scaled significantly as the brand gained ground in two new countries.
+248% BRAND-DRIVEN TRAFFIC
Direct visits, where users return by typing the URL or clicking a bookmark, more than tripled across both Latvia and Estonia year-over-year. The Unisend name is being learned and remembered in markets where it did not exist two years ago.
+186% ORGANIC SEARCH
Search-driven traffic from Google nearly tripled year-over-year, reflecting strong SEO foundations built simultaneously for two languages and two markets.
+505% INBOUND REFERRALS
Visits from external sites linking to Unisend grew more than six-fold year-over-year. The platform is increasingly referenced and recommended across the Baltic web.
The challange
Seamless Brand Transition Across Borders
As Unisend expanded into Latvia and Estonia, it faced the challenge of evolving its digital presence to reflect a cohesive brand across these new markets. The transition from LP Express to Unisend required a complete overhaul of the existing website to meet the demands of a growing customer base in multiple countries. The primary objective was to ensure that the rebranded website communicated Unisend's new identity, while also providing a seamless, user-friendly experience across the Baltics.
We had to integrate the new brandbook guidelines into a platform that previously catered to a single market, transforming it into a multilingual, multi-market site. This involved implementing updated design elements, ensuring visual consistency, and aligning the website with the brand's renewed positioning—all while maintaining ease of use for customers navigating various postal services.
The result
A Cohesive, Multi-Market Digital Experience
The new Unisend website successfully embodies the brand's refreshed identity, offering a streamlined, user-friendly platform for customers across the Baltics. The website's clean design, featuring bold brand colors and clear navigation, enhances usability, making it simple for users to find information, locate parcel machines, and track shipments. The platform is fully responsive, offering a seamless experience whether accessed via desktop, tablet, or mobile.
By implementing a consistent design system, we created a cohesive experience for users in Latvia and Estonia. The website's multilingual capabilities ensure that customers can easily switch between languages, ensuring accessibility across the three markets. This transformation has strengthened Unisend's digital presence and provided customers with a reliable and intuitive platform for managing their postal needs.
experience enablers
User-Centric Design
Prioritized a clean, modern design that simplifies navigation and reduces visual clutter. The website's intuitive layout ensures that users can easily locate key services such as parcel tracking, machine locations, and account management.
Multilingual Platform
Built with a focus on accessibility, the platform supports multiple languages. This functionality ensures that all users across the Baltics can effortlessly access the services they need.
Design system
A design system was developed to ensure long-term brand consistency, effectively capturing and conveying the brand's values and atmosphere.
Client feedback
Neat Digital impressed us with their thoughtful, research-driven process and their ability to bridge aesthetics with strategic functionality.
keep exploring
